It seemed like everyone had just figured out Facebook ads posting these huge sales making thousands in a day and I just spent $269.55 and didn’t get anywhere.
It was so frustrating because I had spent all this time looking up Facebook Ad tutorials on the internet as well as listening to ‘gurus’ advice.
Looking back what I know now… I actually wasn’t doing anything wrong.
I just was listening to the wrong advice and then applying it at the wrong time.
Luckily instead of giving up I started looking up other platforms to run ads on and came across Google Ads.
What I fell in love with right away is the fact that you ONLY pay for your ad to be shown if someone wants to buy it!
Facebook shows your ad to people regardless if they are looking for your product or not. You have to pay to play. EXCEPT when you have built up the intelligence of your Facebook Pixel.
And that was the biggest opportunity and misunderstanding I had.
If you are brand new, have a new store, or are trying to market a new product that you haven’t sold before… Facebook actually is NOT the place you should begin (unless you got money in the bank).
Facebook Ads work very well for scaling ONLY if you have data to work with. Starting a new Facebook ad with a new pixel forces Facebook to waste a lot of your budget trying to figure out who your buyer is and in my professional opinion Facebook is way too expensive to be doing that for you.
That’s why every new store & new product I launch I ALWAYS start on Google Ads. Then once I’ve safely and conservatively built sales data that is collecting on my Facebook Pixel, I move over to Facebook ?
So back when I launched my first campaign nothing was actually wrong with my targeting, it all had to do with the fact that I had 0 sales data in my pixel. When I launched my first Ad on Google I was able to generate my first sale with just $15 in spend.
I was like what!?? Why is no one talking about Google Ads!?
Since I began I’ve produced millions of dollars in sales & leads using Google Ads and across my 7 Shopify stores 90% of my sales still come from Google.
UNDERSTANDING USER INTENT IS LIKE BEING ALMOST PSYCHIC
To know someone's user intent is to know exactly what they want to buy, when they want to buy, and how much they want to pay for it.
As long as Search Engines exist like Google, Amazon, YouTube, Ebay, Etsy, and more... mastering User Intent will be the easiest way to make money online.